Junk Food Binge Consequences Turn Deadly for Fitness Coach

“Fitness influencer dies after extreme eating challenge highlighting junk food binge consequences”
A Russian trainer’s shocking death highlights the dangerous junk food binge consequences linked to extreme weight-gain experiments.

A tragedy in Russia has brought global attention to the junk food binge consequences of extreme eating challenges. Dmitry Nuyanzin, a 30-year-old fitness influencer from Orenburg, died in his sleep after consuming nearly 10,000 calories a day for weeks as part of an online weight-gain “marathon.” His plan was to rapidly gain weight and then showcase an intense fat-loss transformation — but the experiment ended fatally.

Junk Food Binge Consequences: What Happened During the Extreme Diet Challenge

According to reports, Nuyanzin had been documenting his high-calorie diet for social media. His daily intake, designed to help him gain at least 25 kg, included:

  • Breakfast: Pastries and half a cake

  • Lunch: Around 800g dumplings with mayonnaise

  • Snacks: Continuous consumption of crisps

  • Dinner: One burger plus two small pizzas

He reportedly reached 105 kg by November 18 — gaining more than 13 kg in a month.


Junk Food Binge Consequences Lead to Heart Failure

Local outlet Ostorozhno Novosti reported that Nuyanzin died of heart failure. A day before his death, he had cancelled training sessions, telling friends he was feeling unwell and planned to visit a doctor.

His body was discovered the next morning, and he was laid to rest three days later.


The incident raises critical health concerns about extreme transformations promoted online. Despite being a trained professional — a graduate of the Orenburg Olympic Reserve School and the National Fitness University in St Petersburg — Nuyanzin still fell victim to the risks of excessive calorie loading.

Experts warn that rapid weight gain, especially through processed foods, can cause:

  • Sudden spikes in blood pressure

  • Dangerous cholesterol levels

  • Cardiac stress and arrhythmia

  • Inflammation and metabolic shock

This tragedy shows that even fitness experts are not immune to junk food binge consequences.


Tributes and Community Shock

Nuyanzin was well-known in Orenburg’s fitness community, having trained elite athletes for over a decade. Tributes on Russian social media described him as “bright,” “positive,” and deeply dedicated to his work.